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AT AMERICAN HARDWARE MANUFACTURERS ASSOCIATION
Connie Dyer
Vice President, Marketing and Communications
801 North Plaza Drive
Schaumburg, IL 60173
847-592-3503
cdyer@ahma.org

P.R. # AHMA08-12

FOR IMMEDIATE RELEASE

ADVANTAGE GPOSM ANNOUNCES NEWEST PARTICIPANT
Genova Products, Inc. Joins to Pursue Significant Costs Savings with Advantage GPO

Schaumburg, Illinois, September 16, 2008 – Advantage GPOSM, a buying consortium designed to increase the profitability of its members, announces Genova Products, Inc., as the program’s newest participant. Genova will now be able to take advantage of significant cost savings on products and services such as packaging supplies, MRO, TL/LTL freight, office products and telecommunications.

Genova Products, Inc. headquartered in Davison, MI, with offices in Lithuania and England, and factory or warehouse locations in Minnesota, Indiana, Nevada, Texas and Pennsylvania, manufactures sturdy, maintenance free PVC home improvement products. Originally recognized for plumbing products when it began in 1962, the company expanded into vinyl gutter and vinyl fencing products, as well as vinyl wire management, vinyl decking, vinyl railing and choice lattice.

“We know from talking to our members that rising raw material and transportation costs are raising serious concerns in 2008,” said Timothy S. Farrell, AHMA’s President and Chief Executive Officer, “and rising commodity prices, combined with a fluctuating Purchasing Managers Index are putting great pressure on U.S. manufacturers, which is why we developed a group purchasing program in the first place.”

Advantage GPOSM gives members the ability to take advantage of the buying power of more than 500 companies to leverage pricing on items ranging from raw materials to office supplies from more than 110 endorsed suppliers. AHMA members, as well as other industry manufacturers, wholesalers, and retailers can join Advantage GPOSM.

“We spent a considerable amount of time and energy conducting due diligence on the Advantage GPOSM program,” said Dave Paige, Materials Manager at Genova Products, Inc. “This involved confirming our savings estimates and ensuring that Genova can take advantage of supplier relationships and other benefits offered through the program. Based on our findings, we are excited about moving ahead and participating in Advantage GPOSM.”

The ability to estimate potential savings is an easy process. Interested parties simply go to www.ahma.org/gpo and click on the savings calculator. After completing a minimum of five categories and the projected annual spend in those categories, the savings calculator reveals a projected savings range. The company then requests a meeting with Advantage GPOSM to determine next steps and join the program.

About Advantage GPOSM
Advantage GPOSM is a private buying group established to deliver savings on raw materials, components, supplies and services. Advantage GPOSM uses its group leverage to negotiate volume rebates and discounts with an exclusive group of world-class, endorsed suppliers.

Membership in Advantage GPOSM is not restricted to AHMA members. In fact, any company or organization in the hardware/home improvement industry can become a member of Advantage GPOSM and receive significant discounts and rebates. AHMA members receive a discount on Advantage GPOSM annual membership fees.

Advantage GPOSM is a proprietary program of the American Hardware Manufacturers Association.

About the American Hardware Manufacturers Association (AHMA)
The American Hardware Manufacturers Association (AHMA) is a globally focused trade association of manufacturers, or providers, of hardware, home improvement, lawn and garden, paint and decorating, building and construction and related products, as well as manufacturers’ representatives and industry trade publications.

AHMA offers many valuable member and industry programs, services and activities including the AHMA Advantage GPOSM (Group Purchasing Organization), AHMA Hardlines Technology Forum®, AHMA / USA International Pavilions, Government Relations Programs, Member Benefit Vendor Programs, Member Cost Reduction Programs, AHMA Hardware Industry Relief Effort (HIRE), and the AHMA / Habitat for Humanity Partnership.

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