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AMERICAN HARDWARE MANUFACTURERS ASSOCIATION P.R. # AHMA10-09 FOR IMMEDIATE RELEASE AHMA / USA Pavilion at the International Hardware Fair Cologne Generates Worldwide Interest in American Home Improvement Products Participants in the pavilion report heavy booth traffic and high quality sales leads. Schaumburg, Illinois, March 10, 2010 — The American Hardware Manufacturers Association’s AHMA / USA Pavilion at the International Hardware Fair held in Cologne, Germany last week provided high visibility for American home improvement products in the world marketplace. As over 56,000 trade visitors from 124 countries walked the aisles of the Koelnmesse exhibition center, many thousands were drawn to AHMA’s large, very prominent and familiar pavilion location at the entrance to Hall 4.2. “I am very pleased with the amount and quality of the sales leads we acquired during the show. They have exceeded our expectations! We received many quality leads from Germany and other European countries, but leads have also come from countries such as New Zealand, Peru, Ecuador and Israel. I have to say that the Cologne Show is truly an international show where contacts can come from anywhere in the world,” said Dave Knific, Export Sales Manager, Genova Products, Inc. On the second day of the show, Jim VanHuis of Klein Tools said: “The quality of the visitors has been outstanding. I collected sales leads covering 25 different countries today alone. It has been an excellent first two days and we hope for the same the next two. We will definitely be back in 2012.” Al Biland of A&E Hand Tools said: “The quality of the traffic was excellent. We saw all of our most important customers and made a number of new important contacts.” And Diana Knudsen of Valley View Industries added: “The objectives we achieved were higher than we expected.” Timothy S. Farrell, President and Chief Executive Officer of the American Hardware Manufacturers Association, said: “The AHMA / USA Pavilion at the International Hardware Fair was a tremendous success by any measure. We look forward to providing our members and participating exhibitors with more opportunities to reach international customers as we plan for the 2012 Fair in Cologne as well as other shows and events around the world.” U.S. Embassy Deputy Chief of Mission Visits Pavilion Mr. Greg Delawie, Deputy Chief of Mission of the U.S. Embassy in Germany, traveled from Berlin on Tuesday morning to visit American exhibitors participating in the AHMA / USA Pavilion. Mr. Delawie, the second highest U.S. official in Germany after the Ambassador, was briefed by Timothy S. Farrell, President and Chief Executive Officer of AHMA, on the export efforts of AHMA on behalf of its members and then toured the Pavilion meeting with a number of the American exhibitors. AHMA Recognized for 25 Years of Exhibiting with the International Hardware Fair During AHMA’s annual Tuesday evening annual reception for AHMA / USA Pavilion exhibitors and their prospects and customers, officials of the Koelnmesse presented Timothy S. Farrell, President and Chief Executive Officer of the American Hardware Manufacturers Association, with an award to recognize the association for its long term commitment to the show. The reception, sponsored by AHMA for the benefit of its participating exhibitors, has over the years become one of the most popular and well-attended events of the show. Participating exhibitors include A & E Hand Tools, DMT Diamond Machining Technology, Dumond Chemicals, Inc., General Pipe Cleaners, Div. of General Wire Spring Co., Genova Products, Inc., H.D. Hudson Asia LTD, Klein Tools, Inc., LA-CO Industries, Malco Products, Inc., McKim Group, Midwest Tool and Cutlery Co. – Midwest Snips, Peli Products, Phifer Incorporated, Pinnacle Products International, Inc., Plews/Edelmann, Red Devil Inc., Roebic International, Inc., Seymour of Sycamore, Inc., Shop-Vac Corporation, Stack-On Products, Thermwell Products Co., Inc., U.S. Commercial Service, Valley View Industries and Zephyr Manufacturing Co., Inc. About the American Hardware Manufacturers Association (AHMA) AHMA is a globally focused trade association of manufacturers, or providers, of hardware, home improvement, lawn and garden, paint and decorating, building and construction and related products, as well as manufacturers’ representative’s agencies and trade publications. AHMA offers many valuable member and industry programs, services and activities including the AHMA Hardlines Technology Forum, AHMA / USA International Pavilions, AHMA Advantage GPO, the AHMA eAGLE, The Hard Fax: Home Improvement Industry News, The Hard Fax International: Home Improvement Industry News from Around the World, the AHMA Home Improvement Industry Confidence Index, the AHMA Home Improvement Industry Dashboard, Government Relations Programs, Member Benefit Vendor Programs, the AHMA Hardware Industry Relief Effort (HIRE) and the AHMA / Habitat for Humanity Partnership. For more information about AHMA, please visit www.ahma.org. ### |
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