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Terrence V. Gallagher
Manager of Communications
801 North Plaza Drive
Schaumburg, Illinois 60173

P.R. # AHMA10-11


AHMA Hardlines Technology Forum® Helps Industry Connect and Collaborate at 20th Anniversary Event

The Industry’s Premier Technology Conference Continues to Grow in Importance.

Schaumburg, Illinois, April 28, 2010 —The American Hardware Manufacturers Association (AHMA) brought all segments of the hardware / home improvement industry together for three days of sessions and interactive discussions focused on the information technology side of the supply chain during the 20th annual Hardlines Technology Forum (HTF).  This year’s event took place at the Renaissance Schaumburg Hotel in Schaumburg, IL from April 18 through April 21, 2010.

Attendees participated in approximately 40 sessions and events, presented in three tracks:  Supply Chain Management, Technology Trends and Innovations and The Business Side of Technology.  A highlight of the conference, once again, was The Buyer Panel session.  This year’s participants, all on stage together to answer attendee questions, included: John Poss, Vendor Compliance Manager, Ace Hardware Corporation; Margaret Hulme, Director Application Development and E-Commerce, BlueLinx Corporation; Mike Altendorf, Vice President Information Technology, Do-it-Best Corporation; Kristy Hart, Manager – Product Information, Lowe’s Companies and Bill Kasper, Director of Supply Chain Integration, True Value Company.  Representatives from Do it Best, Lowe’s and True Value also presented separate “How to Do Business” sessions.

The keynote speaker for 2010 was Dave Patzwald, Vice President, IPO Integration Services at Schneider Electric.  Mr. Patzwald’s energetic address, complete with a surprise co-presenter in the person of professional comedian Dave Little, focused on the topic of “Making IT Fun Again.”  Mr. Patzwald recounted real-life examples of how he managed to re-invigorate the IT staff at Schneider Electric by using humor to release the creative talents of the company’s IT employees.

Timothy S. Farrell, President and Chief Executive Officer of AHMA, said:  “AHMA’s Hardlines Technology Forum continues to be the hardware / home improvement industry’s premier technology conference.  It is a truly unique conference in that it focuses on collaboration to deliver a competitive advantage to attendees by bringing the buy-side and sell-side of the industry together alongside solution providers to support the network that is shaping the way trading partners conduct business.”

Steve Throssel, President of Whink Products, commented: “HTF continues to be a very good conference for me.  I especially appreciated the Overview of Supply Chain Management track of sessions as they provided me with a tremendous amount of insight.”

John Keeler, EDI Coordinator at Fernco Company, said: “One of the best things about HTF is that it a great venue to see good customers and talk about common concerns.  The How to Do Business sessions are a favorite of mine.”

Exhibitors and sponsors supporting the 2010 AHMA Hardlines Technology Forum included 1Sync, Kleinschmidt,,, Stibo Systems, Stratix, Supply & Demand Chain Executive magazine, VAI, and Verizon Business.

About the AHMA Hardlines Technology Forum

The AHMA Hardlines Technology Forum annually brings together information technology, logistics, merchandising, executive and business and finance professionals from the hardware / home improvement industry to discuss leading technology issues affecting the industry, including Supply Chain Management, Data Sync, Bar Coding, Compliance Issues, EDI and many other topics influencing improved solutions to the industry’s business processes.

For more information on the 2010 Hardlines Technology Forum, visit

About the American Hardware Manufacturers Association (AHMA)

AHMA is a globally focused trade association of manufacturers, or providers, of hardware, home improvement, lawn and garden, paint and decorating, building and construction and related products, as well as manufacturers’ representative’s agencies and trade publications.

AHMA offers many valuable member and industry programs, services and activities including the AHMA Hardlines Technology Forum, AHMA / USA International Pavilions, AHMA Advantage GPO, the AHMA eAGLE, The Hard Fax: Home Improvement Industry News, The Hard Fax International: Home Improvement Industry News from Around the World, the AHMA Home Improvement Industry Confidence Index, the AHMA Home Improvement Industry Dashboard, Government Relations Programs, Member Benefit Vendor Programs, the AHMA Hardware Industry Relief Effort (HIRE) and the AHMA / Habitat for Humanity Partnership.

For more information about AHMA, please visit


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