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Terrence V. Gallagher
Manager of Communications
801 North Plaza Drive
Schaumburg, Illinois 60173

P.R. # AHMA14-12


AHMA Confidence Index Improved in September

Manufacturers also express their opinion on the health of the housing sector and retailers’ payment card security systems.

Schaumburg, Illinois, October 8, 2014 — The American Hardware Manufacturers Association’s AHMA Home Improvement Industry Confidence Index’s Current Situation Index improved in September to 324.1 from 294.1 in August (August 2008 = 100), while the Future Expectations Index also improved to 229.8 from 192.7 in August.

In comparing current sales levels to year-ago levels, 78 percent of respondents said sales were higher in September versus year-ago levels, up from 71 percent in August.  For September, 22 percent reported sales were even, and zero percent said sales were below year-ago levels.

Looking forward six months, 61 percent of September respondents said they expect sales to be above current levels, up from 53 percent in August.  In September, 39 percent of respondents said they expect sales to be even in six months and zero percent expect sales to be below current levels.

Looking forward one year, 72 percent of respondents project sales will be higher, up from 59 percent who felt that way in August.  Twenty-eight percent of September respondents project sales will be even one year from now and zero percent project sales will be below current levels.

Timothy S. Farrell, President and Chief Executive Officer of the American Hardware Manufacturers Association (AHMA), said:  “After two months of decline, it is encouraging to see both the current and future components of the confidence index improve in September.  And with the recent report from the Bureau of Labor Statistics showing unemployment at its lowest level since July 2008, we would expect a positive business environment going forward.”

“Hot Topic” Questions

The September Confidence Index survey asked two supplemental questions of AHMA members:

“Recent housing sector reports have been erratic (new home sales up, starts and existing home sales down). Do you think the housing market is improving?” and “How important is it to your business that retailers improve their payment card security systems?”

To the first question, on the housing sector, 33 percent responded “Yes,” 50 percent responded “Not Sure,” and 17 percent responded “No.”

On the payment cards, 33 percent responded “Very important,” 33 percent responded “Somewhat important,” and 33 percent responded “Not important.”

About the AHMA Home Improvement Industry Confidence Index

The AHMA Home Improvement Industry Confidence Index is a monthly indicator of the economic health and “mood” of the industry based on a survey of AHMA members.

The data collected from the survey produces two Indexes indicating:  1) Current Situation and  2) Future Expectations.  Both Indexes use survey data from September 2008 as the base reference point so that September 2008 = 100.

The AHMA Home Improvement Industry Confidence Index results are released on the first Wednesday of every month.

Results of the Index survey are viewable online here:    

About the American Hardware Manufacturers Association (AHMA)

AHMA is a globally focused trade association of manufacturers, or providers, of hardware, home improvement, lawn and garden, paint and decorating, building and construction and related products, as well as manufacturers’ representative’s agencies and trade publications.

AHMA offers many valuable member and industry programs, services and activities, including the AHMA Hardlines Technology Forum, AHMA / USA International Pavilions, AHMA Advantage GPO, the AHMA eAGLE, The Hard Fax: Home Improvement Industry News, The Hard Fax International: Home Improvement Industry News from Around the World, the Home Improvement Industry Confidence Index, the AHMA Home Improvement Industry Dashboard, AHMA Home Improvement Industry Stocks, the AHMA Home Improvement Industry Calendar, the AHMA Home Improvement Industry Network on LinkedIn, AHMA News on Twitter, Government Relations Programs, Member Benefit Vendor Programs, the AHMA Hardware Industry Relief Effort (HIRE) and the AHMA / Habitat for Humanity Partnership.

For more information about AHMA, please visit



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